Burna Boy and AKA, recent MTV Music Africa Award winners with Da LES and JR for best collaboration, are at it again. Their hot new release No! is a first for Africa – and part of a plan to take urban African sounds to ads, movies and games around the world.

“Every time that I try to walk through your door,” Burna Boy sings. “There is always somebody there telling me NO.” The song was inspired by the frustrations of advertising industry creative who keep being told “No!” – but a lot of listeners in Naija will sympathise!